And the addiction is slowly catching up with the ace search-engine. What seemed like potential expansions and mergers in different product and service categories, Google’s recent investments haven’t paid dividends like people hoped. And now the company finds itself with a lot of different new items purchased but no use for it in its working.
Take a look at where the money was spent:
HTC hardware engineers, Nest, Motorola, Fitbit, bits and pieces of Fossil, and now North. This sum out to be worth billions in acquisitions, with short of nothing to show for on the consumer end. Now, not to say these aren’t suitable investments. But even good investments on such a global level need the right treatment.
Minor changes aren’t worth Google’s size
What did it mean when they rebranded Nest products, into Nest By Google Products? And if you’ve already bought another hardware brand, why are you using third parties to oversee Pixel’s manufacturing?
So yes we agree, these are multi-layered decisions with complex ramifications. But the potential that these investments show is precisely why it pains when they don’t amount to anything except an increase in Google’s Portfolio.
That is to say that with the increase in its acquisitions, and the type of purchases that have been made, this might be Google’s long-term play. In the current scenario, Google plays God in the Smartphone arena. With such overpowering dominance, Google has to be wary of its actions within the industry; otherwise, they get sued for abuse of dominance.
And thus, the way the company has to operate is cumbersome and not very beneficial to Google. The acquisitions positions Google to create an entire ecosystem of technology, which is what the future is looking like.
Google not only acquired companies, but it also purchased running operations with live human beings full of ideas and the ability to make them happen. And with the future bringing almost limitless possibilities in this space, these people will come in more than handy while developing concepts and making realities.
Don’t depend on other companies. This should be the mantra that Google should follow from here on out. The dependency of Google to popularize their new software through Samsung is something that doesn’t feel right. With the amount of expertise that Google can put into it with these newfound assets, it shouldn’t be long before Google is the next best smartphone company.
The only bump in the road is Google’s perfection. Up until now, Google has been amazing at writing software, almost perfect. Which means that though it can enter everything from your car to your phone to your house and watch etc., how this would happen is better left into the hands of hardware companies. But with the hardware operations, it has acquired, people are waiting with bated breath as to what the tech-giant comes up with.
The next step for Google is to start building its chip. And then it can upgrade every appliance you use with Google Assistant. They are changing our homes to smart-homes. Google isn’t going away anytime soon. What these acquisitions show is that they aren’t looking at the short term, they’re playing for the long haul.
Take a look at where the money was spent:
HTC hardware engineers, Nest, Motorola, Fitbit, bits and pieces of Fossil, and now North. This sum out to be worth billions in acquisitions, with short of nothing to show for on the consumer end. Now, not to say these aren’t suitable investments. But even good investments on such a global level need the right treatment.
Minor changes aren’t worth Google’s size
What did it mean when they rebranded Nest products, into Nest By Google Products? And if you’ve already bought another hardware brand, why are you using third parties to oversee Pixel’s manufacturing?
So yes we agree, these are multi-layered decisions with complex ramifications. But the potential that these investments show is precisely why it pains when they don’t amount to anything except an increase in Google’s Portfolio.
That is to say that with the increase in its acquisitions, and the type of purchases that have been made, this might be Google’s long-term play. In the current scenario, Google plays God in the Smartphone arena. With such overpowering dominance, Google has to be wary of its actions within the industry; otherwise, they get sued for abuse of dominance.
And thus, the way the company has to operate is cumbersome and not very beneficial to Google. The acquisitions positions Google to create an entire ecosystem of technology, which is what the future is looking like.
Google not only acquired companies, but it also purchased running operations with live human beings full of ideas and the ability to make them happen. And with the future bringing almost limitless possibilities in this space, these people will come in more than handy while developing concepts and making realities.
Don’t depend on other companies. This should be the mantra that Google should follow from here on out. The dependency of Google to popularize their new software through Samsung is something that doesn’t feel right. With the amount of expertise that Google can put into it with these newfound assets, it shouldn’t be long before Google is the next best smartphone company.
The only bump in the road is Google’s perfection. Up until now, Google has been amazing at writing software, almost perfect. Which means that though it can enter everything from your car to your phone to your house and watch etc., how this would happen is better left into the hands of hardware companies. But with the hardware operations, it has acquired, people are waiting with bated breath as to what the tech-giant comes up with.
The next step for Google is to start building its chip. And then it can upgrade every appliance you use with Google Assistant. They are changing our homes to smart-homes. Google isn’t going away anytime soon. What these acquisitions show is that they aren’t looking at the short term, they’re playing for the long haul.
