Are you a business owner and want to grow your business? Or do you want
to increase the reach of your target audience? Google has sorted this for you.
One of Google’s features named Google My Business (GMB) has gained all its
popularity for its easy access and great features. Google My Business allows
your customer to reach you within one search. It registers your business and
provides the complete details about your business to your audience. Listing the
business in GMB is very easy and can be done in a few steps. Any business holder
should always register his/her business in GBM to increase its reach to the
consumer.
Now if one already has a Google My Business Listing and wants to
optimize the account, this article covers their solution too. In this piece of
content, we will talk about GMB in detail and will learn how to optimize Google
My Business listing.
One would ask why GMB? And how much does it cost to have an account on
it? The good news is, you don’t have to spend a penny on Google My Business as
it is free of charge. It helps the owner to maintain an online presence, which
eventually helps to grow the business portfolio. So let us begin.
Google has an incredible feature called Google’s Local Search. When a
user searches on the Google Local search, he/she can have access to all the
business that is available in that location. And if a company has registered in
the Google My Business listing, the business will pop up in the list of local
companies. In that way, the business can reach its target consumers. The
consumer can also put reviews on the company. GMB is a great way to grow a new
or established business.
How does it work?
The information in Google My Business is then used by Google’s Knowledge
Graph to generate required databases about the business that is relevant to
searches. Then the data is updated to Google Maps, which is further added to
the database of Google, and the business can get organic reach whenever the
consumer searches for a query.
Create an account
If you also want to create a GMB account, then follow the following
simple steps. Google My Business listing will allow you and your business to grow
organically. If you already have a listing, learn how to optimize it and add
more details to it, so that Google and the third party can get the required
information about your growing brand.
The first step is to search whether you already have the GMB listing. If
the business has been around for several years, then chances are your company
has got listed in Google My Business automatically. If you have the listing,
you have to redeem it. Once claimed successfully, you can now update the
information accordingly and ensure that it has not been taken by anyone else.
In case someone has already taken the listing, it will notify you.
If someone has already claimed it, then follow these steps:
- Fill
out the remaining business details.
- Ensure
every given aspect is correct.
- Then
choose a relevant category for your business.
Changing details
In case the user wants to change or add details in the account to update
Google My Business, it can also be very conveniently done. Follow these steps.
1. Sign in to your GMB
account, and make sure you are using the ‘card view’ feature. If not, then
change the viewing by clicking on the card icon.
2. Then select the
listing that you want to manage. And click on the ‘Manage location’.
3. After that, click
on the information from the menu. Look for the ‘address’ section and click on
it. You will notice an option with “I deliver goods and services to my
customers at their locations”, click on “Yes” for that option. Enter the area
information along with the ZIP code and the city.
4. After filling all
the blanks, click on ‘Apply to save your changes’.
Verify
Once you have successfully listed your business on Google My Business,
you have to verify it. The verifying process is straightforward. GMB will send
you a mail on the given email address, and you have to click the link on the
email to verify that you are using the account.
Include Keywords
Keywords are essential to reach the right audiences. Hence choose your
keywords very wisely. Along with appropriate keywords, search accurate phrases
that define your business. This will help the brand to grow effectively.
Keywords help to make your brand stand-out among its consumers and also can
assist in listing in the first top 5’s of a search.
Timings
It is imperative to provide the business hour as this allows you to
accurately communicate with your audience about the availability of your
service. Ensure that you are updating the timings whenever there are any
changes.
Add photos
Photos are significant and attractive to the audience. It gives the
customers an idea of what they are going for. Some good pictures surely will
help the brand to make the first impression, and there are more chances that
you can get a good deal. Images are also very essential to prove the
originality and authenticity
- Profile
picture- It is mainly for the logo of the brand.
- Cover
picture- It depicts the brand’s personality and aesthetics.
- Additional
pictures- In this, the audience can see the places and products. It is
mainly the spotlight, where the customer actually decides whether to go
for the service or not.
Availability
Ensure that your service is readily available, and consumers can contact
you anytime. The first call is your first chance to crack the deal. So keep
your phone number updated along with your email address.
These are some steps and tactics to grow your new or existing business
on Google My Business. I hope this was useful to you.
